We focus on problems
instead of solutions

We are experienced brand experts, specialized in positioning strategy and proposition development. We help ambitious brands move forward by showing what’s holding them back. By focusing on the actual problem instead of possible solutions we have helped a wide variety of leading brands all over the world reach their goals in the best and fastest way.

We guide brands forward

After having determined what’s holding them back, we guide brands forward. We define their goals. We map out their route. We review their tools and resources and help them overcome all the obstacles along the way. We show how they need to transform their way of thinking, their way of working or their way of communicating. This builds a strong and successful brand.

We show the ugly truth

We are straightforward, driven and eager to help brands achieve success. We are sometimes called “insultants” rather than consultants. Yes, if necessary, we are prepared to show the ugly truth holding back your brand. We do this with the utmost respect, but we believe that honesty is essential to get the most out of our cooperation and the most out of your brand.

We offer simple solutions

When you know the problem, it’s easier to develop the solution. That’s why we work for clients who understand that they need to focus on the problem first. Especially when time is short and resources are limited. You cannot waste time and money on guesses. By using our experience and expertise we can develop simple solutions that can be implemented immediately.


We work for brands that are as driven and ambitious as we are.
We work best with brands that look for a fresh perspective on their strategy and are open for a discussion on how to move forward.

Brands that put results above their personals egos and are willing to fight together with us to get the best possible outcome. We advise them on their internal, external and employer branding strategy. We have been doing this for the last 15 years, working with over 50 leading brands in a wide variety of industries.



We have been honoured with the title Executive Lecturer at Nyenrode Business University, where we give lessons about brand and positioning strategy as well as ‘problem thinking’.

Together with Nyenrode we have developed the Advanced Marketing Programme, an intensive three day course for senior managers. We also share our strategic insights in other executive programmes, including the Master Class in Strategic Brand Management.


We have written a series of books on brand and positioning strategy and publish biweekly on the leading Dutch marketing platform.

You can get a free copy of our strategic summaries by sending us an e-mail with your personal details. Our book “De Perfecte Positionering” can be ordered using the following link.

You can read our latest posts on the blog here.

“We advise clients on their internal, external and employer branding strategy.”


Julian Stevense and his team of brand gurus are based in Amsterdam, beautifully situated between the Rijksmuseum, Stedelijk Museum and Van Gogh Museum. Inspired by the old Dutch masters and modern art, we combine traditional techniques with refreshing new insights.

Call us on +31 (20) 6150734, email us at julian@brandgurus.nl or visit us at Paulus Potterstraat 32-2, Amsterdam if you want to move your brand forward in the best and fastest way.