We focus on problems
We are experienced brand experts, specialized in positioning strategy and proposition development. We help ambitious brands move forward by showing what’s holding them back. By focusing on the actual problem instead of possible solutions we have helped a wide variety of leading brands all over the world reach their goals in the best and fastest way.
We guide brands forward
After having determined what’s holding them back, we guide brands forward. We define their goals. We map out their route. We review their tools and resources and help them overcome all the obstacles along the way. We show how they need to transform their way of thinking, their way of working or their way of communicating. This builds a strong and successful brand.
We show the ugly truth
We are straightforward, driven and eager to help brands achieve success. We are sometimes called “insultants” rather than consultants. Yes, if necessary, we are prepared to show the ugly truth holding back your brand. We do this with the utmost respect, but we believe that honesty is essential to get the most out of our cooperation and the most out of your brand.